#PRESS RELEASE
Unique new lodging experience within the Bear Grylls Explorers Camp is now available to book, welcoming guests from 3 March 2021. The accommodation makes use of recycled and redesigned cabins to align with the sustainable mandate of Ras Al Khaimah’s mountain attractions
Ras Al Khaimah, United Arab Emirates, 24 February 2021: RAK Leisure, (RAKL), the adventure and lifestyle subsidiary of RAK Hospitality Holding (RAKHH), today announced that the world’s first Bear Grylls branded accommodation on the UAE’s highest mountain, Jebel Jais, is now available to book. With visitors welcome from March 3, 2021, this unique outdoor lodging experience follows the hugely successful launch of the Bear Grylls Explorers Camp in September last year.
Initially featuring nine recycled and redesigned cabins, the accommodation will offer the ultimate mountain setting for adventurers, outdoor enthusiasts and those looking for remote and curated experiences in the new era of travel. Set in an expansive, open, and stunning natural environment, the lodging has been developed especially for smaller groups and has strict safety protocols and social distancing measures in place – the ideal experience for the growing number of travellers who want to escape the everyday of the pandemic world and reconnect with nature. Guests can also enhance their stay with thrilling instructor-led survival courses or activities such as mountain biking and climbing as well as self-guided and instructor-led hikes.
Starting at AED 450 per night per cabin on weekdays and AED 650 per night on weekends (Thursday, Friday and Saturday), the unique accommodation is designed to host up to three adults, or two adults and one child, with basic self-catering facilities, including a private BBQ on a private outdoor terrace to prepare meals. Upon checking in, visitors will find their cabins made up and equipped with plates, bowls, cutlery, mugs BBQ tools and toilet paper, while the on-site shop provides further amenities such as snacks and firewood that can be purchased as and when needed. The camp is also dog friendly, welcoming up to two dogs per cabin with an extra charge of 50 DHS, with owners asked to keep their pets on a leash and accompanied at all times.
Once settled in, guests have the option to take part in an exhilarating survival course run by UK experts trained at the Bear Grylls Survival Academy, with half-day (3 to 4 hours), 8-hour and 24-hour options available, designed for adults and families; team building activities for corporate companies; and instructor courses for outdoor enthusiasts. Participants will be exposed to practical and extreme survival techniques necessary to survive some of the toughest terrain in the wilderness. While the agenda thrives on the element of surprise, activities may include learning how to make a fire in the wilderness, building emergency shelters, as well as practical instruction on how to use a knife for survival, navigation techniques and extreme weather survival.
Commenting on the new accommodation, Alison Grinnell, CEO of RAK Hospitality Holding, said: “We are immensely proud that we continue to innovate. Today we welcome guests for the world’s first Bear Grylls branded lodging following the hugely successful launch of the Bear Grylls Explorers Camp late last year. The camp appeals to those who want to switch off, connect with nature and have an exhilarating outdoor experience away from the crowds. This one-of-a-kind experience will further raise Ras Al Khaimah’s international profile while enhancing the Emirate’s expansive nature and adventure offering.”
Raki Philips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), added: “Ras Al Khaimah continues to emerge strong from this period of disruption. The destination’s resilience is a result of the world-class safety protocols in place, a robust sustainable tourism growth plan as well as an identity that perfectly aligns with current traveller sentiment for remote experiences in open environments. The new Bear Grylls branded accommodation camp signifies not only another first, but an important step in strengthening Ras Al Khaimah’s recovery strategy and that of the UAE tourism industry as a whole. We look forward to welcoming visitors locally and from around the world and providing them with a stunning setting in which to enjoy this amazing setting.”
The Bear Grylls Explorers Camp in Ras Al Khaimah operates in accordance with the highest global safety standards, with professionally trained instructors ensuring the health and wellbeing of participants at every stage. In addition to strict social distancing measures and the provision of sanitisation kits, guests are required to wear a mask at all times in the common areas and around the camp. All cabins are cleaned and sanitised after each use and have round-the-clock security.
Children are welcome, with those 8 years old and above able to join in the variety of activities on offer. The opening of the world’s first Bear Grylls-branded accommodation camp builds on Ras Al Khaimah’s already expansive suite of experiences that have earnt it the title of adventure capital in the Middle East. It joins a plethora of outdoor attractions on Jebel Jais, including the world’s longest zipline, in addition to the Emirate’s wider offering of beaches, culture and much more.
For bookings and further details please visit www.beargryllscamp.ae
Notes to Editors:
About RAK Hospitality Holding (“RAKHH”)
Established in 2014 by the Government of Ras Al Khaimah, RAK Hospitality Holding LLC was formed with a mandate to consolidate and asset manage a diverse portfolio of hotels, hospitality and leisure assets in the emirate of Ras Al Khaimah. RAK Hospitality Holding manages companies that oversee the entire value chain of subsidiaries of the group. Its subsidiaries include; RAK National Hotels; which owns hotel assets ranging from upper midscale to luxury, and locations ranging from city to beach to desert; namely the Hilton Garden Inn Ras Al Khaimah, Hilton Resort and Spa, Rixos Bab Al Bahr and Ritz Carlton Al Wadi Desert; Stirling Hospitality Advisors; the asset management and development advisory arm, RAK Hospitality Logistics; the provider of accommodation and logistics to Ras Al Khaimah’s hospitality sector, RAK Leisure; the experiences arm of hospitality and leisure assets.
For more information, please visit: www.rakhospitalityholding.com
About BGSA
Regarded as the most challenging and empowering survival course on the planet, the Bear Grylls Survival Academy (BGSA), launched in 2012, is designed to provide enthusiasts from around the world the opportunity to learn Bear’s extreme survival techniques. The current portfolio of courses are tailored to both adults and young explorers, in diverse locations including the mountains and forests of the UK and ten unique locations across China. Launched in 2014, BGSA’s Team Building events a packed with exciting, fun, fast, dynamic challenges that can be delivered at any location and to any type of team or group.
About Ras Al Khaimah Tourism Development Authority (RAKTDA)
The Ras Al Khaimah Tourism Development Authority (RAKTDA) was established in May 2011 under the government of Ras Al Khaimah. RAKTDA aims to develop the Emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Authority has a government mandate to license, regulate and monitor the Emirate’s tourism and hospitality industry.
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For further information, please contact:
Asda’a BCW
+971 (4) 4507600
RAK@bcw-global.com
Alka Winter
Vice President, Destination Marketing & Communications
+971 50 652 8204
alka@raktda.com
Noura Dabo
Senior Manager – Corporate Communication and PR
+971 (0)56 418 5123
noura@raktda.com
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